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Email
info@digicraftgh.com.gh -
Phone
+233 302 307 304 -
Address
6th Close, King Solomon Junction, Dansoman – Accra
CBG
WE STAND WITH YOU
OVERVIEW
Following the merger of six banks, CBG faced significant public skepticism, misconceptions, and anxiety about the bank’s stability. This resulted in customer attrition and a lack of trust, requiring a strong campaign to position CBG as a secure, customer-centric, and reliable Indigenous bank.
WHAT WE DID
We launched two impactful campaigns to reshape perceptions and rebuild trust:
- Campaign 1: “We Stand with You” – Emphasizing customer care, trust, and financial security.
- Campaign 2: “Stronger Together” – Internal Campaign highlighting the strength of the merger and the power of collaboration.
OUR APPROACH
We communicated functional benefits like financial security, superior products, and technological innovation while building emotional connections with customers through themes of unity, trust, and shared success.
Activities Included:
- Integrated Media Campaigns: TV, radio, social media, outdoor branding, and print materials
- Branch Branding: Rebranded 114 bank branches into one uniform branch The Results
- Enhanced public trust and improved perception of CBG as a strong and reliable bank.
- Increased account openings and strengthened relationships with customers across sectors.
- Broadened customer reach through activations and targeted communication.
- Established CBG as a secure partner supporting financial and business growth across Ghana.
THE RESULTS
Increased brand awareness through targeted media and influencer engagement.
High user engagement with viral campaigns like “Be a Gee” and “Win Like a Gee.”
Notable increase in sign-ups and active user base.
Enhanced loyalty through cashback incentives and engaging promotions.
Increment in social media following and engagement.