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Email
info@digicraftgh.com.gh -
Phone
+233 302 307 304 -
Address
6th Close, King Solomon Junction, Dansoman – Accra
BIZBOX
GEA
OVERVIEW
Youth unemployment and underemployment in Ghana remain a critical challenge. Many young people lack the skills, resources, and support to start businesses or access sustainable employment opportunities. The BizBox initiative aimed to inspire and recruit 250,000 youth, particularly women and persons with disabilities, to build entrepreneurial capacity and create jobs.
WHAT WE DID
We developed and executed a comprehensive communication strategy to raise awareness, engage the youth, and drive participation in the BizBox program.
- Core Message: “Empowering the Youth for a Better and Brighter Future” – Highlighting BizBox as a platform for youth to acquire tools, training, and resources to start and grow businesses.
- Targeted Campaigns: Communicating directly with youth, women-led households, and PWDs across Ghana’s 16 regions.
- Storytelling Approach: Capturing impactful success stories to inspire others and showcase the real-life impact of the program.
OUR APPROACH
We positioned the BizBox program as a platform for unemployed youth seeking solutions. The strategy highlighted the unemployment challenges and presented BizBox as the solution, encouraging youth to take action and benefit from the program.
Activities Included:
- Social Media Deployment: Targeted campaigns with engaging visuals, videos, and testimonials across Facebook, Instagram, and Twitter.
- Content Production: Documentary production capturing real success stories and beneficiary testimonials to inspire trust and participation.
- Digital Engagement: Developing FAQs, informative posts, countdown creatives, and interactive application content.
- Traditional Media: Supporting PR drive through radio and TV story amplification to reach broader audiences.
- Sensitization Campaigns: Regional activations and outreach efforts to educate youth about program benefits and application processes.
THE RESULTS
Increased awareness of the BizBox program across Ghana, driving high application rates from target demographics.
Successful engagement of youth, particularly women and PWDs, through relatable messaging and impactful storytelling.
Amplified program credibility and public trust through professionally produced documentaries and success stories.
Strengthened digital engagement and participation through targeted, informative campaigns.