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Email
info@digicraftgh.com.gh -
Phone
+233 302 307 304 -
Address
6th Close, King Solomon Junction, Dansoman – Accra
CAPITAL BANK
REBRANDING CAMPAIGN
OVERVIEW
Transitioning from First Capital Plus, Capital Bank needed to reposition itself in Ghana’s competitive banking sector. The goal was to refresh its brand identity, attract new customers, and build loyalty while emphasising innovation and seamless customer experiences for the evolving customer needs.
WHAT WE DID
We launched the “The New African” campaign with a focus on:
- Rebranding:Highlighting the bank’s transformation through teasers, launch events, and media outreach.
- Customer Experience:Introducing innovations like personalised services, seamless banking, and reduced waiting times.
- Engagement:Roadshows, activations, and partnerships with schools and businesses to connect with communities.
OUR APPROACH
We celebrated African ambition, resilience, and growth by aligning these values with the bank’s promise to empower customers. Through storytelling and targeted outreach, we addressed customer pain points and positioned Capital Bank as a reliable personal and business growth partner.
Activities Included:
- Rolled out teasers and rebranding launch events across traditional and digital platforms.
- Hosted activations, roadshows, and strategic engagements with businesses and institutions.
- Promoted customer-focused innovations such as no-queue banking and personalised financial services.
THE RESULTS
Boosted public awareness and positive perception of the rebrand.
Increased customer acquisition and stronger relationships with existing clients.
Positioned Capital Bank as a modern, forward-thinking institution with relatable messaging.
Enhanced customer loyalty through improved experiences and targeted community engagement.