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Email
info@digicraftgh.com.gh -
Phone
+233 302 307 304 -
Address
6th Close, King Solomon Junction, Dansoman – Accra
ACCESS BANK
BIG DEAL CAMPAIGN
OVERVIEW
Access Bank sought to increase competitive appeal and visibility of service and product offerings as well as TOMA (top-of-mind-awareness). In a saturated and competitive market the best way to achieve this was by running a promo campaign.
WHAT WE DID
We developed the “Big Deal promo” campaign as a form of loyalty promo to reward customers, increase client base, deposits and boost liquidity.
- Core Message: “Big Deal Promo” – Depicting the transformation a customer’s life can experience through earnings from the promo.
- Creative Strategy:Blended storytelling and service education to engage existing and new customers.
OUR APPROACH
Short funny commercials were used to drive the creative promo campaign “BIG DEAL PROMO” which was launched to boost brand recall, drive engagement, reward loyal customers strengthen brand identification in the traditional and digital channels.
Activities Included:
- BTL activations: Targeting key demographics with on-ground engagement and interactive activations.
Community engagement: Building connections with local communities through setting up stands and Personal Selling.
- Creative content: Developing impactful materials to present key facts and benefits of the BIG Deal Promo.
THE RESULTS
The Big Deal concept was a very different approach to running a promotion and was successful because it was more engaging and added more excitement to the promo. Customer needs were addressed with tailored products. It highlighted unique features, and boosted the bank’s visibility through integrated marketing. This increased the bank’s customers base.