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Email
info@digicraftgh.com.gh -
Phone
+233 302 307 304 -
Address
6th Close, King Solomon Junction, Dansoman – Accra
DKT-LYDIA CONTRACEPTIVES
LIVE FREE CAMPAIGN
OVERVIEW
Lydia Contraceptives needed to position itself as the trusted brand for women’s reproductive health while addressing misconceptions about contraceptive use. The objective was to highlight the range of Lydia products (OCP, IUD, and Morning After Pill) and empower women with the freedom to make informed choices.
WHAT WE DID
We developed the “Live Free, The Choice is Yours” campaign to showcase Lydia’s range of contraceptives and position the brand as a partner in women’s health.
- Core Message: “Live Free. Empowering women to take control of their reproductive health.
- Creative Strategy: Emotional storytelling highlighting real-life scenarios to emphasise freedom, safety, and choice.
- Targeted Outreach: Strategic engagement across social media, events, and community platforms.
OUR APPROACH
We focused on relatable narratives to demonstrate how Lydia’s products provide tailored solutions for every woman’s needs. By aligning our communication with empowerment, freedom, and safety themes, we positioned Lydia as a caring and supportive partner.
Activities Included:
- Multi-Channel Campaign:Radio jingles, TV commercials, social media posts, and digital ads.
- BTL Activations:Sponsorship of female-focused events, hall weeks, free health screenings, and workshops for tertiary students and women’s groups.
- Content Creation:Production of creative scripts, testimonials, and visuals tailored for the Lydia OCP, IUD, and Morning After Pill.
- Lydia Mobile App:Proposed features included contraceptive reminders, menstrual cycle calendars, and access to Lydia Care support.
THE RESULTS
Increased brand awareness and strengthened Lydia’s position as the leading contraceptive brand.
Boosted engagement through relatable campaigns and on-ground activations in key communities.
Improved product adoption by empowering women with information and support.
Enhanced trust and loyalty, positioning Lydia as a reliable partner in reproductive health.