-
Email
info@digicraftgh.com.gh -
Phone
+233 302 307 304 -
Address
6th Close, King Solomon Junction, Dansoman – Accra
G - MONEY
BE A GEE CAMPAIGN
OVERVIEW
G-Money faced tough competition in Ghana’s mobile money market, which is dominated by telcos and fintech. To establish itself as a preferred mobile wallet, the platform needed to improve brand awareness, increase usage, and drive transaction volumes.
WHAT WE DID
We crafted a robust IMC strategy that included:
- Campaigns: “Be a Gee” for brand positioning and “Win Like a Gee” for rewards-based promotions.
- Media Mix: Traditional media, digital platforms, PR, and influencer partnerships with ambassadors like Kuami Eugene.
- Activations: Customer activations, reward promos, and incentivised sign-ups.
- Product Highlights: Promoting the USSD code for secure, reliable transactions.
OUR APPROACH
We identified customer pain points, high fees, security concerns, and limited interoperability and positioned G-Money as a secure, telco-agnostic, and affordable solution. Brand association and financial education were central to our campaigns, ensuring relatability and broad appeal.
Activities Included:
Developed integrated campaigns across traditional and digital platforms. A mix of radio, TV, social media, and print campaigns
Organised activations with selected customers and agents at strategic locations to increase brand visibility and association
Partnered with influencers and ambassadors to amplify the campaign message.
THE RESULTS
Increased brand awareness through targeted media and influencer engagement.
High user engagement with viral campaigns like “Be a Gee” and “Win Like a Gee.”
Notable increase in sign-ups and active user base.
Enhanced loyalty through cashback incentives and engaging promotions.
Increment in social media following and engagement.