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Email
info@digicraftgh.com.gh -
Phone
+233 302 307 304 -
Address
6th Close, King Solomon Junction, Dansoman – Accra
G - MONEY
BRAND REFRESH CAMPAIGN
OVERVIEW
G-Money aimed to transform its image from a typical mobile wallet to a trusted financial lifestyle platform amidst stiff competition in Ghana’s mobile money market. The brand needed to refresh its identity, increase user adoption, and establish stronger customer loyalty.
WHAT WE DID
We developed a compelling Integrated Marketing Communication (IMC) strategy driven by the campaign message “Give Yourself More”
- Core Messaging: Positioning G-Money as a financial empowerment tool simplifies life, offering more freedom, control, and convenience.
- Awareness Campaigns: Multi-phase rollouts with teasers, reveals, and lifestyle-based messaging across TV, radio, print, and digital media.
- Creative Content: Short video skits, interactive visuals, and TV commercials highlighting real-life use cases such as remittances, bill payments, loans, and business solutions.
- Engagement: Social media challenges, influencer partnerships, and activations to connect with users and drive app downloads.
OUR APPROACH
Our communication approach focused on transforming G Money from a wallet into a leading financial empowerment platform to gain more market share and revenue by improving brand utility and the customer experience while promoting G-Money’s benefits:
- Freedom and Financial Control: Highlighted through creative storytelling that showcased G-Money’s easy bill payments, savings, transfers, and more.
- Cool and Relatable Messaging: Through campaigns like “Get Gee’d App,”we connected with younger audiences using aspirational and trendy messaging.
- Convenience and Accessibility: The USSD (*488#) feature was promoted alongside the app, making financial services accessible to all.
Activities Included:
- Creative Development: Produced short videos, social media content, and impactful visuals focusing on relatable lifestyle events and everyday financial moments.
- Digital Deployment: Launched campaigns on social media platforms to boost app downloads and educate users about G-Money’s features.
- Influencer Engagement: Partnered with influencers to amplify campaign reach and relatability.
THE RESULTS
Significant increase in brand awareness and visibility across digital channels.
High user engagement with viral campaign messages like "Give Yourself More" and "Get Gee’d App".
Boost in app downloads and active user base through targeted digital promotions.
Strengthened customer trust with relatable success stories and financial empowerment narratives