-
Email
info@digicraftgh.com.gh -
Phone
+233 302 307 304 -
Address
6th Close, King Solomon Junction, Dansoman – Accra
GEA
YOUTH START GHANA JOBS AND SKILLS PROJECT (GJSP)
OVERVIEW
Youth unemployment in Ghana remained a critical concern, with many young people unaware of entrepreneurial support and funding opportunities. The project required a strong communication strategy to raise awareness, inspire participation, and amplify the success of beneficiaries.
WHAT WE DID
We developed and executed a comprehensive communication strategy to position GJSP as a transformative opportunity for Ghanaian youth. Key elements included:
- Creative Strategy:Designing engaging visuals and messaging for social media and digital platforms.
- Content Development:Producing impactful documentaries and capturing real-life success stories of beneficiaries.
- Social Media Deployment:Running targeted campaigns to create awareness, drive applications, and highlight program milestones.
- Success Story Amplification:Sharing testimonials and case studies to showcase the program’s impact.
OUR APPROACH
We focused on relatable and inspiring storytelling to connect emotionally with Ghanaian youth. By showcasing success stories and highlighting the impact of GJSP, we created a strong narrative of empowerment and economic potential.
Activities Included:
- Developed and deployed targeted creatives across social media platforms.
- Produced high-quality documentaries capturing training outcomes and success stories.
- Created engaging video content and graphics to communicate project milestones.
- Amplified beneficiary success stories to inspire participation and build trust in the program.
THE RESULTS
Increased awareness and engagement across media platforms, reaching thousands of Ghanaian youths.
Boosted applications and participation through compelling and relatable messaging.
Elevated public perception of GJSP as a leading initiative for youth empowerment by GEA
Highlighted real beneficiary impact through professionally produced documentaries and success stories.