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Email
info@digicraftgh.com.gh -
Phone
+233 302 307 304 -
Address
6th Close, King Solomon Junction, Dansoman – Accra
GHANA EXIM BANK
MADE IN GHANA CAMPAIGN
OVERVIEW
Despite promoting Made-in-Ghana goods under the “One District One Factory” (1D1F) initiative, many Ghanaians prioritised imports. EXIM Bank needed a campaign to boost awareness and support for local products.
WHAT WE DID
We launched the “Made-in-Ghana 4P” campaign focusing on:
• Promote:Highlighting the success stories of EXIM-funded businesses.
• Purchase:Encouraging patronage of locally made goods.
• Prosper:Showcasing the economic benefits of supporting local industries.
• Engagement:Leveraging ambassadors like Shatta Wale to connect with diverse audiences.
OUR APPROACH
We highlighted the quality and affordability of local products, emphasising national pride and economic self-reliance. Real-life success stories drove home the message of EXIM’s pivotal role in Ghana’s industrialisation under the 1D1F initiative.
Activities Included:
• Awareness campaigns showcasing EXIM-funded businesses.
• Organised promotional events to connect producers with consumers.
• Partnered with influential ambassadors to amplify the campaign’s reach.
THE RESULTS
Greater public recognition of EXIM’s contributions and 1D1F-supported businesses.
Increased patronage of local products, boosting sales and job creation.
Strengthened EXIM’s reputation as a key enabler of Ghana’s development.