-
Email
info@digicraftgh.com.gh -
Phone
+233 302 307 304 -
Address
6th Close, King Solomon Junction, Dansoman – Accra
GHANA REVENUE AUTHORITY
E-LEVY CAMPAIGN
OVERVIEW
The introduction of the 1% Electronic Transaction Levy (E-Levy) on transactions above GHS 100 posed a challenge for the GRA in ensuring smooth implementation, particularly in a rapidly growing digital economy with a significant informal sector.
WHAT WE DID
We educated, informed, and engaged the public on the role and benefits of E-Levy, encouraging everyone, particularly the informal sector, to view it as their contribution to national development through taxes.
OUR APPROACH
We executed two parallel campaigns designed to:
1. Sensitise the public to understand the E-Levy’s purpose and importance to national development.
2. Emphasise its benefits while addressing misconceptions.
Activities Included:
- Creative content: Videos highlighting key facts about the E-Levy.
- Awareness building: Communicating the consequences of not paying the E-Levy and showcasing the benefits of compliance.
- Targeted storytelling: Highlighting stories of individuals already contributing and the collective impact of compliance.
THE RESULTS
Increased public awareness of revenue compliance as an integral part of daily transactions.
Strengthened public understanding of how taxes contribute to visible national development.
Improved motivation among Ghanaians to support the government by paying taxes.
Enhanced stakeholder relationships through effective education and engagement efforts.