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Email
info@digicraftgh.com.gh -
Phone
+233 302 307 304 -
Address
6th Close, King Solomon Junction, Dansoman – Accra
GHANA SHIPPERS AUTHORITY
50TH ANNIVERSARY
OVERVIEW
For the 50th Anniversary campaign, the Authority sought the brand’s fundamental strengths, such as its authority and capabilities, and personal connections that reflected the values upheld by the people behind the brand. It had to resonate deeply within the organisation and also engage customers, ensuring that the celebration translated into both an elevated brand experience and tangible improvements in the institution’s performance.
WHAT WE DID
We launched the “EXCEL” campaign as a call to action to honour and commemorate the achievements and contributions of GSA over the past 50 years. A call to action to attain the traditional markers of success as individuals and as an Authority
OUR APPROACH
The internal campaign was structured to cultivate a dedicated team committed to delivering exceptional customer service. The initiative embraced the new project theme, aligning internal branding with the pursuit of excellence.
Celebrating GSA’s legacy, we unveiled a refreshed brand and offerings—blending strength with passion for a brighter future
Activities Included:
- Teaser Deployments
- X.C.E.L NUGGETS
- Creative Content: Videos and success story documentaries
Sensitisation training on the internal campaign
Inter-branch sports activities
THE RESULTS
Created awareness for the 50th anniversary of GSA and Brand Promise.
Positioned GSA as an indigenous, modern, and successful Shipping Authority that customers could rely on.
Built strong relationships with stakeholders through awareness and education on GSA’s contributions to the nation’s shipping industry.