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Email
info@digicraftgh.com.gh -
Phone
+233 302 307 304 -
Address
6th Close, King Solomon Junction, Dansoman – Accra
KASAPREKO-KALAHARI BITTERS
MIX IT UP CAMPAIGN
OVERVIEW
As a new product in Ghana’s alcoholic beverage market, Kalahari Bitters faced limited brand awareness and tough competition from established players. The overview was positioning Kalahari Bitters as the go-to mixer for cocktails and straight drinks.
WHAT WE DID
We developed and launched the “Mix It Up with Your Favorite Drink” campaign to:
- Position Kalahari Bitters as the perfect mixer for social drinking occasions.
- Enhance visibility and availability through targeted activations and branding.
OUR APPROACH
We created a unique market segment for Kalahari Bitters, focusing on young, nightlife-driven consumers who value fun, style, and experiences. The campaign highlighted versatility, fun engagement, and premium drink combinations.
Activities Included:
- ATL Campaigns: Radio jingles, TV commercials, print ads, and outdoor branding.
- Brand Visibility: Branding bars, pubs, and restaurants and distributing merchandise to enhance product recall.
THE RESULTS
Increased brand awareness and recognition as the preferred mixer for cocktails.
Enhanced visibility through strategic partnerships, activations, and outdoor branding.
Improved availability in key bars, pubs, and events across urban markets.
Stronger engagement with the youthful target audience, driving loyalty and trial consumption.