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Email
info@digicraftgh.com.gh -
Phone
+233 302 307 304 -
Address
6th Close, King Solomon Junction, Dansoman – Accra
SSNIT
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OVERVIEW
SSNIT needed to address the low enrollment of self-employed and informal sector workers, who comprise a significant portion of Ghana’s workforce. Key challenges were misconceptions, financial barriers, and reliance on family as a retirement plan.
WHAT WE DID
- Core Message:Take control of your future with SSNIT for financial security in old age, invalidity, or unforeseen events.
- Awareness:A mix of radio, TV, social media, and print campaigns to educate workers.
- Recruitment Focus:Addressing the risks of neglecting retirement planning through relatable storytelling and testimonials.
- Emotional Connections:Real-life stories and success testimonials to inspire action and trust.
OUR APPROACH
We targeted self-employed individuals and informal workers with tailored messaging that simplified pension benefits, rather than a reliance on family members and children. Dispelled myths, and emphasised SSNIT as a safety net for life’s uncertainties.
Activities Included:
- Multi-phase awareness and recruitment campaigns on traditional and digital media.
- TV, Radio and print commercials and testimonials highlighting real-life scenarios.
- Engaging success stories to build trust and relatability.
- Direct engagement through market activations and stakeholder collaborations.
- Social media content, including Q&As and myth-busting videos, to drive education and interaction.
THE RESULTS
Improved awareness of SSNIT benefits among informal sector workers.
Increased enrollment and trust through relatable, real-life storytelling.
Strengthened SSNIT’s position as Ghana’s trusted lifetime pension provider.