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Email
info@digicraftgh.com.gh -
Phone
+233 302 307 304 -
Address
6th Close, King Solomon Junction, Dansoman – Accra
UMB
YOU FIRST CAMPAIGN
OVERVIEW
UMB sought to strengthen customer relationships, increase account deposits, attract new customers, and turn its clients into brand advocates. The bank needed to differentiate itself in a competitive market by delivering an emotionally resonant message aligned with its services.
WHAT WE DID
We developed the “You First” campaign to emphasise UMB’s commitment to prioritising customers and their aspirations. The campaign highlighted customers’ pivotal role in their lives, families, and businesses.
- Core Message:“You First” – Showcasing UMB’s focus on customer value and success.
- Creative Strategy:Blended storytelling and service education to engage existing and new customers.
OUR APPROACH
We positioned UMB as more than a financial institution. We positioned UMB as a trusted partner that empowers customers to succeed at every life stage. The campaign built a narrative of trust, care, and service excellence by aligning emotions with financial solutions.
Activities Included:
- Teaser Campaign: To build anticipation, pre-launch ads on billboards, print, and digital platforms.
- Multi-Phase Communication: Emotional storytelling (Phase 1), product-specific messaging (Phase 2), and testimonials (Phase 3).
- Content Production: Radio jingles and engaging social media artwork tailored to the core message.
- Merchandising: polos, caps, branded pens, and customer giveaways.
THE RESULTS
Increased customer engagement through relatable messaging and targeted communication.
Significant boost in account deposits and new customer sign-ups.
Stronger brand advocacy as customers resonated with UMB’s “You First” message.
Enhanced visibility across media platforms and on-ground activations, solidifying UMB’s position as a customer-centric bank.