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Email
info@digicraftgh.com.gh -
Phone
+233 302 307 304 -
Address
6th Close, King Solomon Junction, Dansoman – Accra
UT BANK
100 FOR 100 CAMPAIGN – DEPOSIT MOBILISATION
OVERVIEW
UT Bank aimed to mobilise cheap deposits, grow its customer base, and position itself as a customer-centric bank that rewards loyalty. The campaign needed to create excitement, drive participation, and deepen brand visibility in a highly competitive market.
WHAT WE DID
We developed and implemented the “100 for 100” campaign, a multi-faceted promotion designed to make saving interactive, engaging, and rewarding for customers.
- Core Concept: A reward promo rewarding customers with cash prizes and gifts for saving
- Gamified Incentives: Customers who increased their deposits were eligible to win monthly consolation prizes and a grand prize of GHS 100,000.
- Branch Competitions: Branches competed to attract more deposits and engage with customers to amplify the campaign
OUR APPROACH
We created an integrated campaign that combined above-the-line (ATL), below-the-line (BTL), and digital activations to reach diverse customer segments, including workers, traders, drivers, and small business owners. The strategy leveraged emotional engagement, reward mechanics, and interactive promotions to drive excitement.
Activities Included:
- Media Production and Deployment: TV, radio, print ads, social media campaigns, and animations.
- BTL Activations: Market storms, human display boards, and monthly draws at key branches nationwide.
- Associate Partnerships: Collaborations with local businesses (markets, salons, and gas stations) to amplify brand visibility.
THE RESULTS
Achieved significant deposit mobilisation, meeting campaign targets.
Increased brand visibility and top-of-mind awareness across traditional and digital platforms.
Boosted customer engagement through activations.
Strengthened relationships with customers, driving long-term loyalty.